If you've had HUB for 6 months or more...
you could also have
iron deficiency anemia (IDA)
What is HUB?
Heavy uterine bleeding (HUB) is a condition that can lead to IDA and affects approximately 1 in 4 women
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Signs of HUB can include unusually long or heavy periods and the need to:
  • double up or frequently change your sanitary protection
  • change your protection overnight
  • restrict your daily activities due to heavy flow
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Long or abnormal periods may cause low iron levels due to increased blood loss.
  • when you lose more blood, you lose more iron
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Because of this, having HUB for 6 months or more may leave you with another condition called IDA.
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Periods are the most common cause of IDA in menstruating women. In fact, in a recent study, 63% of respondents with HUB reported being iron deficient at some point.
“I had no IDeA…”

Around 3 in 5 women had no idea they were at risk before being diagnosed with IDA.*
Know your risk. Talk to your doctor. Get tested.

Over the decades, HUB has caused women to get creative. But HUB could be causing something more. WATCH THIS QUICK VIDEO BELOW TO LEARN MORE ABOUT IT
IDA is the most common form of anemia. It is a condition that interferes with the formation and function of red blood cells.
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Red blood cells contain hemoglobin (Hb), a protein that helps carry oxygen from the lungs to all your cells.
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When you don’t have enough healthy red blood cells to carry enough oxygen to the rest of your cells, that can lead to anemia.
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What is iron
deficiency
anemia?
What’s the big IDeA?

IDA is prevalent in about 20% of women of childbearing age (16-49) in the US. Knowing more and getting a better idea about the condition can help get IDA diagnosed and treated sooner.

Let's debunk IDA

TAKE A MOMENT TO SEE IF YOU CAN SEPARATE IRON-CLAD FACTS ABOUT IDA FROM FICTION BY SELECTING ONE OF THE TWO CHOICES FOR EACH STATEMENT BELOW.

Fact Fiction

Fiction As the name suggests, iron deficiency anemia does mean the body is deficient, or low in iron, but for it to be anemia the body would need to be deficient in hemoglobin as well. Hemoglobin is the part of red blood cells that helps carry oxygenated blood throughout the body.

Fact Fiction

Fact IDA has many common symptoms such as fatigue, weakness, dizziness, and shortness of breath, but not everyone with IDA will show symptoms.

Fact Fiction

Fiction There are actually several known causes of IDA, including blood loss (often from heavy uterine bleeding, or HUB), lack of dietary iron, inability to absorb iron (common in gastrointestinal (GI) disorders), and pregnancy. Your doctor can help you try to find the cause of your IDA.

Fact Fiction

Fact Unlike many other conditions, family history is not a risk factor for developing IDA. With IDA, risk is increased for women, infants and children, vegetarians, and frequent blood donors.

What are
some common symptoms of iron deficiency anemia (IDA)?

OTHER IDA SYMPTOMS INCLUDE:

Headache, chest pain, pale skin, arrhythmia, dizziness or lightheadedness, brittle nails, coldness in extremities, and Pica (craving nonfood items such as dirt or ice)

OTHER IDA SYMPTOMS INCLUDE:

Headache, chest pain, pale skin, arrhythmia, dizziness or lightheadedness, brittle nails, coldness in extremities, and Pica (craving nonfood items such as dirt or ice)

ARE THE SYMPTOMS YOU'RE EXPERIENCING LINKED TO IDA? TAKE OUR QUIZ FOR RESULTS YOU CAN BRING TO YOUR DOCTOR TO TALK ABOUT GETTING TESTED.
Do these spark an IDeA?

Because some IDA symptoms may be common across many diseases, they may go overlooked. If you notice yourself experiencing one or more symptoms, it might be a good idea to check your iron.

Some people may not experience IDA symptoms. Checking your iron levels through a blood test is the only way to diagnose IDA.

LAB MARKERS
NORMAL VALUES IN WOMEN
  • Hemoglobin (Hb)
    Hemoglobin is an iron-rich protein found in red blood cells that carries oxygen throughout the body. Anemia develops when there are not enough red blood cells, or if they are not working properly.

12.0-15.5 g/dL

  • Ferritin
    Ferritin is a blood protein that holds onto iron until it is needed. A ferritin test is used to determine how much iron your body is storing. Low iron stores could point to anemia.

20-200 µg/L

  • Transferrin saturation (TSAT)
    Transferrin is a protein that works to transport iron in the body. The TSAT test is used to indicate how much of your transferrin is available to hold iron.

20%-50%

Follow up with your doctor for lab work, as lab markers are the only way to get an IDA diagnosis.

Take the quiz!
HUB + IDA: the connection is real.

Take these quiz results to your next appointment so your doctor can assess if you have iron deficiency anemia (IDA), check your iron, or see if it's something else.

Sorry, you must be 18 years or older to participate.
Hi !

WHAT PROTECTION DO YOU
TYPICALLY USE WHEN YOU
HAVE YOUR PERIOD?

You took the quiz, now talk to your doctor if you think it could be IDA.

Click here to learn more about a treatment option for IDA.

If you think you have IDA,
you should talk to your doctor.
Click here to learn more about
a treatment option for IDA.
*This survey was conducted online by The Harris Poll on behalf of Daiichi Sankyo, Inc. between July 6 and July 24, 2020, among 1,000 U.S. women 18-65 and an over sample of 152 women 18-65 diagnosed with IDA for a total of 200 women diagnosed with IDA. For more information, please see https://daiichisankyo.us/press-releases/-/article/364091/11688035.